LEARNING AIM A:
Magazines
Magazine Genres
What is a genre?
A genre is a category of different styles within a product.which could be in music having the genres of pop, hip hop, jazz, R&B and rock. And films/books being, horror, romance, thrill, comedy, drama and sci-fi.
What is a magazine?
A magazine is a periodical publication, generally published on a regular schedule, containing a variety of content. They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or by a combination of the three.
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Info- WIKIPEDIA.
The difference between print and digital magazines
The digital magazine allows its reader to access content on the magazine easier through, how its distributed digitally meaning that the the reader wouldn't have to look too far and would be able to to read anywhere. However the print magazine differentiates from the digital magazine as this type of magazine is a magazine that is actually printed out for distribution, making the readers. having to go anutand purchase the magazine.
Different categories of magazines.
info from. Themegirll.com
Five types of Magazine Highlighting. Type of content and target audience.
Fashion magazines are usually focused on the latest trends of the season and are trying to present them in a creative way. Beauty tips and tricks is another section, where you can find suggestions on how to look better and what products to use. The target audience for this type of magazine would be stereotypically be white women of the ages of 12-60 years with children with 65% of the people that read having either part time of full time workers. Sports magazines would cover additional information of sports general sports being, football, basketball, tennis or body building. The target audience for this magazine would mainly be sports enthusiasts, of stereotypically white males of the ages of 18-65 years who would mainly prefer reading traditional print magazines rather than digital magazines. Tech magazines cover the latest gadgets out, gadgets that are going to be released in the future and gaming. The target audience for the tech magazine would stereotypically males of the ages of 12-65 as, males tend to be interested in gadgets and tech compared to females. Travel magazines would cover a range of different travelling locations to encourage people into vacating on holidays. The target audience for this type of magazine would be stereotypically women of the ages of 20-65 years. Children's magazines would cover non fiction stories and cartoons that would often come with toys attached.
Info- WIKIPEDIA.
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Market Analysis
Demographics/psychographics/Geographics for sports magazines
For a Sports magazine we would see the demographics stereotypically being white british, working class males of the ages of 18-65 years, stereotypically being an builder with hobbies of going to the pub, normally being an local citizen.
Demographics/psychographics/geographics of tech magazines
A Tech magazine would be a international based magazine, with the demographics/psychographics and geographics would be stereotypically white british/american males. Of the ages 18-65 years however, mainly consisting of younger males who would be rather ambitions and eager on to learn new information. These people people would stereotypically be middle classed.
Demographics/psychographics/geographics of Travel magazines
A Travel magazine would be a international magazine as, this type of magazine is used to encourage people to travel. The demographics/psychographics and geographic of a travel magazine would stereotypically white women of the ages of 18-65 years,But would tend to attract the women with children, in the middle class looking, for a get away holiday.
Demographics/psychographics/geographics of children Magazines
A Children's Magazine would be a an international magazine entertaining children all around the world. The demographics/psychographics and geographics aimed for a children's magazine would be children of the ages of 3-10 years, targeted at all genders and ethnicity groups.
Platform Consideration
Digital vs Print comparison
When purchasing a print magazine, a magazine would normally cost around £1-£4 each when sold in shops which, isn't really expensive. To actually make it, it would cost around £100,000-£1 million pounds. However, when it comes to a digital magazines, the buyer would not have to worry about money as it is free. but, a niche amount of digital websites for magazines, would cost maybe £0.99 tops and the actual cost, of making the digital magazine being less than £200. Through the pricing comparison of the two magazines types, we see how most people would prefer digital magazines rather print in terms of pricing as we see the positives of digital being, how they wouldn't need to really worry about pricing as it is practically free with majority of digital magazine distributors. And another positive to this would be how when making the magazines digitally, the pricing is not that much compared to digital, cosing an overall amount of less than £200. However, the positives and limitations for Print magazines would be how the of the costs being the magazine is not high in price, in terms of making the actual magazine, which would be beneficial towards company, as they would not be limited because of a loss of money being able to expand on content. Benefits and limitations of digital magazines in pricing would be, that it's practically free to read, and would not cost a lot when actually making it digitally, whereas, limitations of this would be and isn't really expensive when creating the product. The distributors of print magazines and digital magazines
Codes and Conventions:
Textual Analysis
Gaming Print Magazine
Denotations
Through this gaming magazine there are 3 characters placed right on the page taking most of it showing the main characters of the game. There is also a big tattling placed at the top of the page introducing the overall magazine. The title of the game for the viewers to know appeal to the target audience.
Mise-en-scene
Through these characters in this gaming print magazine, we see their costumes being dark themed distinctive wear as gaming characters in games are known for their uniqueness from how they stand out from other characters in their game/ other games. The use of dark themed clothing symbolizes luxury and a stylish look, which could be linked to the characters' personalities in the game. The character’s use of guns reinforces the violent nature of the game to the viewers as guns have heavy connotations of danger and combat suggesting how there are guns but also other weapons being involved in the game. From what we can see in this magazine the setting is shown to be established in fantasy like location, linking to the overall theme of the game as the location shown, does not look like an existing location we know but a location that could be a part of the game also evident through the figure behind the character. The lighting used is shown to be blue low key lighting, which is used to draw focus
about the main subject of the magazine, being the three characters placed in the center of the page. Through the NVC aspects of this magazine, we see a character with the gun passionately smiling, which connotes how the characters is shown to be enjoying himself. We also see how this character is holding the gun in an almost careless way, suggesting a bit of the character's personality, being how the character may be a character that heavily uses guns in the actual game and is careless. The character on the right has a determined facial expression connoting how this character could be a strong character in the actual game. And lastly the character in the middle seems to have a smiling neutral facial expression connoting how this character could be perceived as the calm one of the group of characters and the leader, as he is also the character placed perfectly between the two characters.
typography
Through this gaming print magazine, there is a bold pink masthead of the titling of the magazine. Which is used to stand out for the target audience. We then see the main image of the magazine which shows three characters of the game, attracting the audience. The main coverline is displayed in the middle of the page, reinforcing context to what the magazine is about. There are also small cover lines around the page, used to further advertise. And a bar code placed around the edge of the paper, for scanning.
Target Audience
This magazine demographics would be male teens and adults from the age range of 16-35 years old (would also be played by females too)., open to all races, not only one as people all around the world are interested in games and would appeal to the working class social group. The psychographics for the gaming magazine would be people who fall into the mainstreamer category, as these types of people are people who tend to be interested in the latest and newest news.
Format Discussion
Print magazines are proven to have some pros and cons. Overall, the pros towards print magazines would be how they cut down the screen time on your phone, getting you to actively seek out a print magazine and read. Another pro to print magazines is how they are visually appalling towards viewers, which plays its part in grabbing the attention for viewers, to want to read the content that is held by the magazine. However, cons towards print magazines would firstly be, through the materials used for producing these magazines, as the use of cutting down trees for paper and using chemicals for the ink used in these print magazines, would be very time consuming and cost effecting, by constantly having to repeat the process. Another con towards print magazines is the dull aspects of the magazine, as there is not any type of movement or sound that would engage the viewers with what they are reading, which could bore the viewers easily.
Denotations
In this rap magazine, there is a main image of the main character of the digital magazine, placed directly in the left side of the page, taking the entire half side of the page. There is also a big bold red titling placed in the top right of the page, which is included to appeal to the magazine's target audience. There are also a few cover lines a scan code.
Textual analysis 2
Mise-en-scene
n this digital rap magazine, the main character is shown to be wearing a black graphic designed t-shirt with a leather coat, which is placed over the shoulder of the character. The use of the main character of the image wearing the black leather coat symbolizes wealth, as leather clothing is mostly today portrayed to be expensive and stylish, which further indicates the main character's social class as being an upper class person. The lighting used in this digital magazine is shown to be low-key black lighting with a taint of red lighting which first establishes mood towards the overall magazine. The use of lighting brings more attention to the main subject of the magazine, which gives the audience a focus point. Through the characters NVC, the character is shown to be giving direct eye contact, which creates a personal appeal to the audience, which is effective as this makes the audience feel like the character of the magazine is looking directly at the audience. The props used in this magazine, on the character is a gold necklace, the use of this gold necklace further indicates the character's social status as upper class as, gold has heavy connotations of wealth, success, and high status.
typography
In this digital rap magazine, there is a bold red masthead, placed in the top corner of the magazine cover, which is used to appeal to the target audience, making sure they are aware of what type of magazine the magazine is going to be. This magazine also includes an image of the main character placed in the left half of the page, which is used to establish the main subject of the content that the magazine will be based around. This magazine includes a scan code located in the bottom left corner of the magazine page, which is used to direct the readers to an online page which will be associated with the content displayed in this magazine. There is also a range of different cover lines placed on the right side of the page, which is used to briefly describe content within the magazine. There is a promotion sticker placed on the top left of the page, which is used to make the audience want to read the magazine.
Target Audience
Rap Digital Magazine
This magazine's target audience would be stereotypically teen males, and up from the ages of 16-65 as this magazine is a rap magazine, where males are stereotypically more into rap than females. This magazine is open to all ethnicities, as there is no specific group that this magazine would appeal to. The psychographics of this magazine would appeal to the strugglers.
Format Discussion
This digital magazine has been shown to be effective, with pros and cons. However, there are some pros with this digital magazine, being how the information displayed in the magazine is easy to update, as the magazine is placed on a digital platform, where editors can update at any time. This effective as this means that the readers would not be missing any type of information, updated recently. Another pro would be how digital magazines are cost effective, as these magazines would be displayed on a free website/app which would be accessible anywhere for the readers to be reading. As well as pros towards digital magazines there are also cons which would be, how the digital magazine would not entirely appeal to most magazine readers, as the older target audience would rather be prefer the traditional way of going out at purchasing a magazine. Another con would be how some digital magazines can sometimes be harder to read than printed magazines as the reader must be able to zoom in and out, which some digital platforms do not have.
Textual analysis 3
Entertainment Digital Magazine
Denotations
In this entertainment magazine, There is three main characters, enlarged placed directly in the center of the page. There is also a bold placed on the top of the page, above the main characters of the magazine, as well as yellow and white title placed directly in the middle of the page. In the bottom right and left, there are 4 extra characters placed on the magazine.
Mise-en-scene
In this digital entertainment magazine, the character in the middle is shown to be wearing a flat cap, with black glasses. The use of this character's costume stereotypically suggests that this character is British working class male, as the flat cap is a traditional piece of clothing that is typically worn by British males. The last two characters on the left and right hand side of the page are shown to be wearing a plain black t-shirt (the man) and a white and grey long sleeve clothing. The simplicity of these three characters costumes suggests they are people not high social group status, further reinforcing the fact of the working class status. However, the characters costumes on the bottom right and left seem to be contradictory towards the three characters placed in the center of the page, in terms of social group status as, one of the characters on the bottom left, is shown to be wearing a red formal silk suited costume. The
use of the character in the digital magazine wearing red silk formal wear symbolizes luxury and wealth, as silk is an expensive material mostly purchased by people of wealth. This suggests that this character is of high status, being upper class. The character on the left is shown to be wearing a basic T-shirt and a jacket over that. The use of this character's costume is shown to be basic, compared to the previous character. The next two characters on the bottom right Is shown to be wearing, silk formal wears with one character being shown with a pearls necklace. The pearl necklace worn has connotations of high status as this piece of jewelry is also an expensive item purchased by people of high status, this also applies for the silk used with the character. The lighting used is shown to be high key lighting, used throughout. The use of this type of lighting expresses a tone towards the readers and reflects on the genre of the magazine, as this magazine is an entertainment digital magazine, which would mean that this magazine would need to be clearly enhanced for the viewers to feel the entertainment aspect of the magazine. All the characters in this magazine are shown to be positive, with smiles on their faces, with direct eye contact with the readers. The use of the characters smiling as well as the direct eye contact the characters have, creates a friendly personal appeal with the audience, as this is an entertainment magazine which would mean expressing a friendly appeal would be required to reach the intended genre. On the bottom right of the page, the two characters are shown to be holding cakes, which suggests within the magazine, there would be a page allocated to the characters with cakes.
typography
This digital entertainment magazine includes a red bold San serif font placed directly on the top of the page, behind the character. This is used to make sure the audience knows the ownership of the magazine. The main cover line is also included, placed directly in the middle of the page, in a yellow and with San serif font. This is used to give brief details about the content that will be displayed within the magazine. There is also a strap line of ways in which the audience can watch what is being displayed within the magazine. The selling line is placed directly under the main cover line, which is included to make the audience want to read the magazine. There is also an advertisement sticker “New” which placed on 3 different areas of the magazine “Exclusive.” This is added to the magazine to make the audience want to read. There are also two cover lines, which are also added to the magazine to further promote the content within the magazine, informing the viewers on what they will see.
Target Audience
The target audience for this entertainment magazine would be stereotypically middle aged white female British citizen, from the ages of 18 –65 years old. The psychographics for this magazine would be aimed at strugglers, with the social class of this magazine being aimed stereotypically at lower class people.
Format Discussion
Some cons and pros towards digital magazines would be firstly how digital magazines appeal to a large target audience, as most people in today's generation would rather prefer retrieving magazine content digitally rather than going out to purchase a magazine. Another pro would be how digital magazines are visually appealing and engaging to the audience compared to the print magazines. However, cons towards digital magazines would be how the layout may confuse the readers as digital magazines would sometimes not follow the type of layout that is present in a Print magazine.
Textual Analysis 4
Hip-Hop Print Magazine
Denotations
In this Hip-Hop magazine, we see the main character of the page enlarged in on the page taking a wide majority of the page. Right behind the character’s head is the title of the magazine placed bodily in white. As well as this there is also a bold white titling placed in the middle of the page, which is slightly smaller than the titling placed behind the character's head.
Mise-en-scene
In this Hip-Hop print magazine, this character is shown to be wearing a black durag with a black Vest and a Sliver chain. The use of the characters' costume holds connotations of gang affiliation and wealth as most people today in the media associate durags and use of black clothing as intimidating and dangerous. This could also portray how the character is trying to seem towards the viewers. The Silver chain would suggest wealth and status, because of how these pieces of jewelry have heavy connotations money. In this magazine, the character is shown in high key lighting rather than low key lighting. This would have been done this way, to make sure the character is fully visually enhanced for the viewers to recognize who the character on page is. As we know the character is a famous rapper (50 cent), who would bring in his target audience into reading the magazine, therefore expanding the number of readers. The character is shown to be placed in a location that would have been altered on
Photoshop or any other technical sites, as we see the character placed in a plain red spot. In this magazine, the character's facial along with his posture is shown in a serious manner, rather than an upbeat joyful expression. Which would have been done to reinforce the tone mentioned about how the character would have wanted to portray himself to the viewers being as, intimidating and menacing.
typography
This print hip hop magazine, there is a big and bold White San serif Masthead placed on the top of the page, behind the character. The use of this being added to the magazine was made to make the ownership of the magazine clear to the viewers. This magazine is also shown to have its Main image of the magazine being the main character. This is included to give a brief idea to the viewers about the content within the magazine. This print magazine also includes a Main coverline in a White bold San Serif font, placed in the middle of the page. The use of adding this to the magazine was done to also give context on what who/what the magazine is going to be about. Coverlines are included in the magazine, to offer additional info about the information in the magazine. We see an advertisement sticker, which is included to interest the reader in opening the magazine. There is lastly a barcode included around the bottom of the page, which was included to be scanned for purchase.
Target Audience
The target audience for this print hip-hop magazine would be stereotypically Black teens/adults, from the ages of 16-64 years, stereotypically lower class. And the psychographics of the readership of this magazine would be more aimed at Struggler.
Format Discussion
Print magazines have pros and Cons. However, a con with print magazines would be how print magazines lack visual appeal, which would do the opposite from making sure the audience understand what is being said in the magazine. However, a pro towards print magazines would be how the content within would be able to be appealed easily to their intended targeted audience.
Textual Analysis 5
Rap Digital Double Page Spread Magazine
Denotations
In this digital hip-hop magazine, there are two main images placed on the left page and the right page being the female on the left and the male on the right, with the character on the right page being the main character from the title page. Next to the male character on the right, there is a White column section in taking most of the right side of the single page. On the top and bottom of this column, there is also a pink bold titling. On the bottom left side of the right page, there is a QR code, along with an advertisement sticker placed on the top left of the page. On the left page there is a bold red titling, placed on the bottom of the page, as well as cover lines shown on top of the red tittle.
Mise-en-scene
In this double page spread the character's smile expresses a
friendly tone towards the audience as the character on the left looks enthusiastic with the way she is expressing direct contact with the viewers, while showing the trophy. The character on the right also expresses a friendly tone as we the character posing passionately in a nonaggressive manner or in an intimidating way. The use of the character's costume on the right page expresses heavy connotations of wealth and luxury as we see the character in, what it looks like designer clothing's and a silver chain, which reinforcing the stereotype of rap artists having a passionate treasury of materialistic things, to fit with society's views of rap artists. The female character on the left costume is shown to contrast with the characters clothing on the right, as we see her to be wearing a simplistic red t-shirt, with black jeans. Suggesting the character on the left does not have the same type of views compared to the other character. The lighting for the character on the right hand side of the double page spread, is shown to be placed in low key lighting rather than high key lighting, which would have been done to make sure the audience is aware of the main subject of the page. The character on the left page is shown to be in high key lighting, which was done in the opposite, to make the shift of focused to not only be on the character of the page but also the images around the character. The props shown on the right hand page is shown to be the money on the floor. The use of the money placed on the floor reinforces the idea about the character being wealthy as we see a staggered amount of money placed on the floor with no regard towards it, suggesting the character has more, further reflecting how the character has his main ideals on materialistic factors. The character on the left page is shown to be holding a trophy and shown with a car behind her. This shows that this character also could be very wealthy as the car seems to be expensive.
typography
In This digital double page spread magazine, there is shown to be a Big and Bold Red cursive font, displayed on the bottom of the left page. This was included to draw the audience’s attention to what is being said, and to show ownership. There are also two main subjects of the double page spread being two different people, which was done to make sure the audience knows who the page will be about. The columns on the right page were first made in a small lettering to fit a wide quantity of text in just a small space and was also included to offer context about the page. The overall colour scheme of the spread pages background, being a mixture of red and black along with the white color used mostly for text, is effective as the black and red mixture works as a contrast to the white which makes the text easier to read. The use of the cover lines offers additional information about the page. And the QR code was included in the magazine, for the audience to scan and view digitally.
Target Audience
The target audience for this digital double page spread, would be for people who listen to rap music which would be, stereotypically black teen/adult males from the ages of 16-64 years old, (However open to all races). Stereotypically lower class. And the psychographics being aimed at the struggler.
Format Discussion
This Digital double page spread is shown to be highly effective. However, as well as being effective, this double page spread also has cons. Some cons towards this double page spread would be how there is not as much information placed on this double page compared to a traditional print magazine. However, a pro with this double page spread would be how it is highly visually appealing and does an effective job of catching the audience's attention with the use of colours. Another pro would be how this magazine includes a way for additional information.
Textual Analysis 6
Entertainment Digital Double Page Spread Magazine
Denotations
In this entertainment print double page spread magazine, there is a main image of a character placed and enlarged on the right page of the double page spread. There is also a bold font black font placed on the left page of the double page spread, which takes up most of the page. There is also a detailed column which takes up most of the two pages. An image can be a small image seen on the top of the text columns.
Mise-en-scene
In this print double page spread magazine, the use of the character’s present in this double page spread magazine, are all shown to have a wide smile on his face, which evokes a friendly
LEARNING AIM A:
CORE ASSESSMENT
appeal expressed to the audience. The use of the character’s showing direct eye contact with the viewers also reinforces the tone as it makes the audience feel like the character in the magazine is directly looking and smiling at the audience, creating a personal appeal which is highly effective as this makes the audience feel like the content shown in the pages is directly for the audience to read. The simplicity of the character's costume suggests that the character is someone with not a social high status compared to someone with high status, as this character lacks any type of jewelry or clothing's that would connote that. Fully backing a point of the character being stereotypically lower/middle classed. The setting of the character is shown to be in hut type of location, with high lighting. The use of high key lighting in this image establishes and sets an upbeat mood with a positive message. As props, we can see about of focused English flag placed behind the main character. This clearly connotes where this character is placed and would have been included for the audience to know this piece of information.
typography
In this print double page spread, there is a big and bold black and blue San serif/serif, main headline placed in the top half of left page. This was included in the magazine to highlight the overall content of the pages. A black San serif coverline was added to the magazine, to offer brief context towards the content displayed below. The main character is placed on the right page taking the entire page. The main character of the page was included in this magazine to inform the audience about who most of the magazine would be about. The text columns in this magazine have been included in this magazine in small texts white and small red sectioned out text, which has been included to highlight key information. The use of the columns being made in a small font was done, to ensure a wide range of content could fit on the pages. A stand first is also added to the magazine, to direct the audience into where to start reading from, as the texts are a lot in quantity and could be had to find.
Target Audience
The target audience for this entertainment magazine would be stereotypically middle aged white female British citizen (however opened to app races), from the ages of 18 –65 years old. The psychographics for this magazine would be aimed at strugglers, with the social class of this magazine being aimed stereotypically at lower class people.
Format Discussion
This magazine is shown to have some advantages and disadvantages. However, a clear disadvantage of this magazine would be how some may find the contents hard to read caused by the small lettering being compacted together. Another Disadvantage would be the cost effectiveness of purchasing a print magazine as some prints, are expensive compared to using a digitally made magazine. An advantage of this double page spread would be how the spread is easy to navigate, which would make sure the audiences does not get lost and lose interest.
Conventions Diagrams:
Magazine Conventions Experiment:
Magazine Conventions Diagram
Double Page Spread Conventions diamgram
LEARNING AIM B:
PRESENTATION:
Presentation:
Presentation link:
Location Recce/Photos:
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Photo 21
All the photos shown are photos taken in the asylum chapel, that I am going to be utilizing in in my magazine cover as well as the double page spread.
PLAN:
Overall idea:
Main Characters Name: Cross Hunnid.
Magazine type: Hip-Hop Magazine.
Magazine Name: Hip-Hop'sfinest
Title Font: Graffiti font, as this font fits well with the Hip-hop genre (urban rebel).
Main text for Double Page Spread Font: Arial text. I intend to use this font for the text of the magazine because of how simple and professional this font is, and how it will fit well on the page.
Color scheme: The main color scheme for this magazine is going to be blue black and green. As these colors are mostly conventional colors associated with the hip-hop genre, but also because of how the main character of the magazine is seen with these colors on, therefore creating a alignment with the colors to the costume of the character.
Main image photo for front page: Photo 10.
Additional two photos used in the Front page: Photo 6 and 8.
Double page spread Main Image: Photo 13.
Additional 3 images on double page spread: Photo 15,16, and 19
Background image for the double page spread: Photo 21.
LEARNING AIM C:
Magazine Production:
Magazine Production Stages:
Magazine Cover Logs:
Magazine Double Page Spread Logs:
These documents are pieces of recordings that I made to track the individual stages of production both the magazine cover and the double page spreads, which illustrates the different changes, adjustments, and the thought process for the actions done within the stages of production.
Final Pieces:
Final Piece (Magazine Cover)
Final Piece (Magazine Double Page Spread)
Evaluation:
The two images shown are my front cover and double page spread of a magazine I composed based on my chosen genre (Hip-Hop), and for an artist that I made “Cross Hunnid.” However, to compose these two products, I had to arrange a range of different planning materials that contributed to the final products shown, being though conducting research of the genre, I was planning to base my magazine on. This included finding out research on where this genre originated, Hip-hop artists that played a critical role in where this genre is today, as well as the albums that also contributed, the use of styling associated with genre and the poses used along with them. However, while I was researching on all these four topics, the research on the poses and the styling of the genre was a particular principal factor to what I needed to do to compose my magazine, it allowed me to initiate an idea of how I can firstly style character for my magazine in a genre conventional way that would fit with the genre, but also the way in which I needed to make sure my character was posed to fit it successfully with the way we normally see hip-hop artists within the genre, to make sure the audience is clearly aware of the message being shown. Another planning material that contributed to the final piece was the research of different fonts that I would potentially be using for my magazines, where I went on Dafont.com and chose 10 different fonts which fitted well with the Hip-Hop genre which I then limited down and picked the one, I thought would go well with the ideas I had for my magazine, being the Urban rebel font, which was the best font that I thought gave off the most genre associated appealing's. The next thing I investigated while planning for my magazine was the Masthead, Magazine coverlines and varied brands of Hip-Hop magazine front covers and double page spread. The use of looking into this helped me firstly pick out and receive an idea for the different type of font placements I wanted to use in magazine, while also showing me the diverse ways to inform me on what I could add to my magazine, to replicate a successful magazine. The last prep material used to help me compose this magazine was a digital and drawn drafts. The main purpose for this was to help me structure out the layout and placements of text and images that were going to be located on the pages for me to work around and refer to when making my magazine. Prior to me making the magazine, I had to take a range of different photos of my magazine character doing different poses with different camera techniques and angles, which was done to offer me a range of different options of photos and camera anglings, to pick from when making the magazine. Through my magazine, I feel like I was able to effectively appeal to my target audience, while allowing them to also take in the intended messages effectively being expressed through the way in which I created my pieces. This is illustrated through the way I first utilised the use of direct contact which is used in the photo placed on the front cover, as we see the character in a Medium Long Shot directly looking at the audience. The use of this offers a personal appeal to the audience, making them feel like the magazine and everything said is aimed directly at the audience. Which is highly effective as this would persuade the audience into opening and purchasing the product. In the magazine my character is shown to be wearing a green and red cap and a black tech fleece tracksuit. The use of the character first wearing a tracksuit was done intestinally because of how tracksuits have urban connotations, as they are seen as fashionable within the Hip-Hop culture worn by many artists from when Hip-Hop started to originate until up to now where we still see big artists within the genre wearing tracksuits, which tend to steotypically be worn by black people. Therefore, through making sure my character was wearing this type of clothing I was reinforcing the fashionable aspects within the genre, which is also effective as this would make sure the audience will be able to easily pick up the type of genre my magazine is. The lighting within this front cover is shown to be high key, florescent lighting which makes sure the character and the background is clearly shown. The use of this type of lighting, sets an upbeat tone for the audience, rather than a down beat type of tone, where there would be less lighting, which is effective as it will evoke a positive mood towards the audience making them already aware just by first glance of the type of magazine it is. The use of high key lighting also makes sure that everything being shown to the viewers is clearly enhanced for the audience to clearly see, as a magazine shown with lowkey lighting would less likely be seen and purchased by a buyer compared to a magazine engulfed with high lighting and colors. The use of the setting shown in this magazine establishes an urban type of tone as we see the type of location the character is placed in being an olden type of place, which we can infer from the walls we see the character next to/leaning through as well as the chips and disorientation of coloring of the walls with the different patches and textures. When composing the magazine cover, I made sure I firstly included a visible masthead of my chosen name for my magazine being “HIP-HOP’SFINES,” in a bold Urban rebel green and red font. The choosing of the color of the font was done this way because of how I wanted to create a sense of linkage between the typography of the page and a part of the main characters costume, which was based on the characters cap he is wearing, which was also done this way to create an easy to follow layout which I feel like I was able to achieve through the decision of linking the color of the text with a part of the characters costume. The use of making sure the masthead was placed in bold in the top of the page, was to ensure the audience can clearly see this title, making them aware of the ownership of the magazine. After this, I decided to include a white coverline in the urban rebel font, placed on the top left of the of the page directly on top of the masthead, as well as another coverline placed directly below the masthead on the right in a white and black urban rebel font coloring. The reasoning for the placements of the coverlines, offers an eye catching approach towards the audience as we see the use of contrast between the coverline paced on the top left of the magazine, with the black background design used on the page with the green and red coloring used for the masthead, and with the bottom right coverline we see the use of the black outline version of the urban rebel and the inside being white, which I decided on doing to ensure there would be no problem trying to read. My magazine also consists of a range of different coverlines placed on the right side and bottom left side of the magazine in and solid green font with the red bracket L shapes placed on the right and left corners of the bold titling, along with brief titling placed under these titles and with a solid green coloring with the outline red font around the text. The main purpose of the coverlines was to make sure there were brief descriptions on what to expect when reading the magazine, further promoting the product to gain the interest of my targeted audience. Therefore, I made it crucial to add big names such as lil Durk, and Polo G, who are both big artist that play an important role to the Hip-Hop scene today and would be known by my target audience, which would prove to be effective as this would mean my magazine cover, would be doing its role well of making my target audience want to open and read. I decided to include an advertisement sticker placed on the left in a bold white font. The use of the text within the sticker, creates an effect to the audience making them feel like they need to purchase the item using the words “Limited Edition” as these two words, are commonly used to describe products that are unique and limited towards the quantity of the product that would be sold. Therefore, using this phrase, will make the magazine seem special and prized towards the audience which would make them want to purchase the product, which would be successful as an element of a magazine is to entice the target audience with the visual appeal. The next element to magazine I included, was the Main coverline, which was the main characters name “Cross Hunnid,” which also included a white and black coverline on the top of this title as well as also being composed in the same green and red urban rebel font as the Masthead, which also done this match with the characters costume. On the left side of the cover in a black font, and in the bottom right corner of the magazine cover I made sure to include website link, scan code and QR code. The use of the website link and the QR code reinforces the digital aspects of this magazine offering a way for the audience to access the content within the magazine through a website or app, while the scan code reinforces the print aspects of the magazine, making this magazine a digital/print magazine, Which I think is effective as it offers two separate ways for the audience to engage with the magazine. Overall, this magazine cover composed was a successful piece as I was able to include a wide range of different typography techniques that contributed into replicating a professional magazine seen by the target audience as well as being able to reinforce the simplicity aspects of a traditional magazine to ensure the target audience finds it easy to follow. However, if I had a chance to improve on this piece, I would make sure I added a bit more variety of colors to this cover to contribute to the visual appeal aspects of this magazine. The next piece I composed was the double page spread. The image I decide to go for as the main image was Photo 3, as I thought this image fitted the page well with what I had planned when composing this piece. However, when initially planning for my double page spread, I had a different choice of main image in mind being, Photo 13, which I later decided was not going to work. The main color scheme and font I decided to go with for this double page spread, was the urban rebel font and a space dark grey type of color. The choice of color for this magazine was based on the characters costume as the characters tracksuit is shown to portray a black color in the magazine cover, whereas due to the lighting of the characters location, we see the change with the character’s tracksuit as it is starts to give off the type of space grey color mentioned. Another reason for the choosing of this specific color, was to replicate the same actions I did with the magazine cover, with the double page spread being to match the font coloring with the characters costume, which I did with the purpose of creating a sense of linkage between these two pieces. Through the main image of the character, we see the way in which the character is holding his face and the way he is smiling which could infer the characters carless attitude. On this page we also see the camera technique used also being a Long shot, which I thought was a successful choice, as this camera technique supplies a fuller look to the page as we can see the whole character, which also brings a bit of more personality to the page, rather than using a Close up camera technique or a Mid shot. This double page spread includes a quote of the main character, on the left page. The use of the placement of the quote being right next to the character creates comic like speech bubble effect, that would stand out to the target audience. Directly below the quote is the main coverline, consisting of three colors being the space dark grey as the main text, the black which I duplicated to appear as a shadow effect, and the white which I used as the around outline. The use of this main selling line placement, on the bottom right page in big texts, makes sure the audience are drawn to what is to be shown on the pages, as well as to offer brief context on what to expect when reading on through the page. On the right page of the double page spread, I decided to include the same type of masthead layout with the coverline placed in small on the top, as well as a stand first in a black and dark grey font. The use of me adding the standfirst to my double page magazine, was used to offer a brief introductory summary of the contents within the magazine. Standfirsts are normally printed or shown in dark bold fonts, therefore for me to replicate this type of visual for my magazine I made sure I included the font cover in black and made the 5 lines of the standfirsts individual layers, where I placed them right next to each other with a minimal number of gaps shown to ensure I was creating the same type of effect of a traditional magazine. Directly under this is two columns of the main contents of the page which starts off with a drop capital of the starting sentence of the magazine, used to point out where to start reading from for the audience. The reasoning for me using columns rather than one continues paragraph as the main text of the page, was done this way to give off a tidy visual appeal, while also making it easier for the audience to not get lost while reading. At the bottom of the page, I decided to include the link of the magazine's website shown in the front cover, as well as an QR code to again reinforce the digital and physical print aspects of the magazine, but also to offer a way for the audience to gain more information on this specific page by scanning the code. For the background, I used Photo 1 where I enlarged and reduced the brightness opacity, to ensure everything placed on this image would be visible for the audience. Overall, this magazine double page spread was also a successful piece as I was able to create a successful use of linkage between the two pieces to indicate to the audience that they are a part of the same product. An improvement I would give to this double page spread would be adding some photos to the page as, we normally see this utilised in a range of different successful hip hop magazines brands and the engaging effect it also supplies to the audience, to keep their interests.