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the film
Music Video analysis 

The music video establishes the scene with a Mid shot that has a gradual zoom in movement added of a women crying. The use of the combination of these two techniques shown conveys the use dialogue added to music video. The video then cuts scenes into a different location with a medium close up shot  and over shoulder shot of the rapper playing a visual narrator to the situation shown at hand. This scene also includes a long shot shown of the characters over the rappers shoulder, which is clearly illustrated to show the main point of the Music video, being a  narrative. we then a swift cut to a worms eye view of one of the characters. This is done to show the facial expression of the character when punched to the floor. We then see anther quick cut, to a close up shot from when the character, when he was on the floor to when the character gets up from the floor. This is included to 

Gender Representations 
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Stereotypical representations of gender is present in this film poster. We see how the women is placed on the protagonist with the positioning of her hand placed on the on his  chest giving connotations of the women being submissive to the man also inferring the women sees the man as her protector fitting into the stereotype of women needing the assistance, always bing viewed in todays society as an Dansel in distress. We also see the women's costumes in the poster being, a blue dress which has connotations of beauty and femininity which supports the stereotype of dresses being worn mainly to grab the attention of men.

Stereotypical Gender representations of men are also portrayed through this poster. A clear illustration of this, would be how the man towers over the women with a serious and determined facial expression, which connotes dominance, power and certainty. we also see how the man is the only one of the two that has a weapon, this supports the stereotype of men only having the capability of doing the hard and violent work as, men are seen to be stereotypically stronger than women. 

Gaming Representations 
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This gaming character is stereotypically represented though, firstly the character's use of props, as the character is seen to be holding a gun which has heavy connotations of aggression, Gang related  activity /behaviour and the violent nature, that black people are stereotypically shown to convey. A green bandana is also shown on the character as prop/clothing,  which also has connotations of Gand related participation  which illustrates the stereotypes of most black males being in a gang, as bandanas are seen to be a symbolic accessory that is  used to represent gangs. 

The mission
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This protagonists Subverts stereotypical representations, as this charter is the

protagonist

CROSS CULTURAL CONSUMERS CHARACTERISATION
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This show would appeal to the strugglers as this would be a typical show that mostly does its job to appeal to mainstreamers.
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This show would appeal to the mainstreamers as they are seen to be the family type people. This show is primarily aimed for families therefore catching the interest of the mainstreamers. 
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This product will appeal to the explorers as this they are more into latest tech.
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This would appeal to the resigned as this is seen to be a basic hobby shared with most.
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Aspires would be more interested in this show as they are more into reality shows and are persistent on being something they are not, therefore making this show a show that matches the aspires.
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Fashion shows would appeal to reformers as they are more into fashion and styling.
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This brand of accessories would appeal to the succeeders as they tend to reward themselves with expensive brands.

The clip starts off,  with an establishing tracking shot , which then transition to a fade, leading to another establishing shot, zooming towards  the mountains this time. This is   done to create tone to the viewers, expressing the setting that the film is going to be taking place in. We then see a long shot of characters included, in a stationary spot, with low-key lighting added to it. This is done too, create a mysterious tone for the viewers, as we don't know who these characters are,  and the  involvement they have in the movie. This shot may've also been included too, draw the viewers in as they would want to know what their involvement in the movie going to be . The clip then fades  to a high angle tracking shot,  of the futuristic vehicles in the sky going through part of the landscape showing off more of the place in with the film is set. The use of adding those type of vehicles suggests, they are living in a unique and  advanced society from us, which conveys the fantasy feel they want for their viewers and an escape from reality touch.

The clip then includes, a quick close up and an over the shoulder shot , of the two characters having a quick conversation with, high-key lighting added . This suggest they have significance to the actual movie, and are seen to be good people compared to the characters firstly shown.  While these characters are exchanging words we hear one of the characters saying "I haven't seen anything like this" this supports the point of the film being seen as unique

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