LEARNING AIM A:
Advertising Production:
Advertising Sectors:
What are the advantages of advertising in the selected sectors.
Different advertising sectors have their own individual advantages, with some examples being Broadcasting sectors, Print and Web based. Some advantages of Broadcasting sectors would be how this platform targets a large group of audiences, as broadcasting sectors are seen to be more reliable compared to other types of platforms, which will prompt the audience into purchasing the product being advertised. Advantages of Print advertising would be how, print ads allow you to target your audience through, the print having a way to choose exactly which section of the print advertisement the audience is most likely to read. Another advantage of print advertising would be how, prints high engagement rates, as people that read these, tends to focus on the the content displayed within the print more, compared to people that are reading digitally, which will mean the intended product being advertised, will most likely be aknowlaged by the readers of the print. Advantages towards Web based advertising would be how, webbed advertisement has no time limit, meaning the product being advertised would be shown all the time. Another advantage towards web based advertising, would be how they are accessible anywhere, which would mean the product being advertised would be shown to a wide range of people.
What are the advantages of Disadvantages in the selected sectors.
As well as advantages with the different advertisement sectors, there are also a range of disadvantages. A disadvantage towards Broadcasting advertisement platforms would be, through the lack of visual appeal, (if ad is on a radio) as radio can only impact your audience through sound, which would be ineffective towards appealing to the the audience, as most people would rather want to visually see what is being advertised, in order to make them want to purchase the product. Another disadvantage with broadcasting advertising would be, the coast side of actually getting the advert onto the the broadcasting platform. Disadvantages with print advertising would below most people tend to pass by adds they see, rather than engaging with the add, as the audience would mainly be reading the print for a specific topic and would have no interest in what else they would find within the print. A disadvantage towards web based advertisement would be, the decline ad clicks rates as majority of people when it comes to add pop ups on web based platforms, tend to decline the ads even getting ad blockers, which would mean companies would have troubles trying to appeal to audience's through this platform.
What are some of the challengesThat face advertisers when distributing on different platforms?
Some challenges that advertisers face when distributing on different platforms would be, how advertisers have to make sure they distribute the right information on the right platforms, that would appeal directly to their target audience through being fully aware of what type of platforms would interest their intended target audience best. Allocating the right budget is a challenge that advertisers would go through when distributing on different platforms, as most platforms costly aspects, for adds to be put on their platforms requires a great amount of money, which would impact the advertiser.
What does the increase in digital consumptions mean for traditional forms such as print media.
The impact on the increase of digital consumers expressed towards traditional platforms would firstly be through the loss of money going towards print magazines. This is because of how the accessibility of content that would normally be shown in print magazines is now being placed on free websites/apps where readers could be reading, what they would have bought in a traditional print magazine, on a website/app where it is free to read. This heavily impacts the people who create and distribute the magazines as the money they would be putting into doing these two elements would be a waste as the rate of digital consumers is heavily increasing. “Sales of print publications, including magazines, have dropped from 46 billion U.S. dollars to just 3 billion. This piece of information shows the impactful result of magazines loss of money.” Because of the increase of digital consumers. Another way in which the increase of digital consumers is affecting print media through how most people would classify digital media to be more accurate and precise rather than seeking out print media, because of how the alternative source of news and information can be attained through a range of different digital media planforms which is much faster than the printed media. Which would mean for print platforms, the loss of audiences as the rate of digital consumers are rapidly increasing (The youth) whereas the targeted audiences of print media are fading out. (The older generation).
Target Audience:
Mass Audience
A Mass Audience is, communication that reaches a large numbers of people in a short time, such as television, newspapers, magazines, and radio.
Niche Audience
A Niche Audience is the opposite of a Mass Audience, where the message is communicated to a small aimed targeted audience.
psychographics
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.
Geodemographics
Geodemographics is the study of people based on where they live. It links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, along with sociology.
Demographics
Demography is the statistical study of populations, especially human beings. Demographic analysis can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity.
What characteristics are commonly used to categories audiences?
This would be Demographics- gender, age, ethnicity, and social groups (e.g, Working Class, Middle Class, and Upper class). Or Psychographics-The Aspire, The struggler, The performer, The Successor, The Mainstreamer, and The Resigned.
What are the different categories of audiences according to Young and Ribicam's Theory?
This would be, The Aspirer-They focus on other people's perspectives and opinions on them rather than their own values. The Explorer-These people look for challenge and discovery. The Successor-They have self confidence and focus on the importance of of organization. The Mainstreamer-They tend to copy people and like what they like. The struggler-They rely on luck rather than judgement to get anywhere with their life. The Performer-They value their own judgement, they do what they want to do. The Resigned-Prodomenetly older people with unchanging values.
Why is young and Ribicams theory referred to as being "Cross-Cultural".
This is because of how is this theory categories audiences through their characteristics, with an example being through "The Strugglur" which would stereotypically aimed at british males/ females that are working class.
Explain what products might be advertised to each category of Young and Ribicam's Theory.
Products that would be advertised to an Aspirer would be, a designer branded clothings, this is because of how aspirers are people who care about other people's views on certain things, And because of how most Aspires want to appear rich and attractive. Products that would be advertised to The Succeeder would be, books that target self "improvement", and "maintaining being successful." This would because of how succeeders have self confidence and focus on the importance of organization. Products that would be advertised to The Explorer would be travelling tickets, as Explorers key motivation is discovery and exploration. Products that would be advertised to The Reformer would be recycling products/products that are good for the environment. as Reformers are people who are socially aware and like being healthy. Products that would be advertised to The Mainstreamers would be, game products, as Mainstreamers are people who are heavily involved with the latest mainstream products. Products that would be advertised to The Struggler would be, Entertainment/Gossip magazines as their core motivation is escape. Products that would be advertised to The Resigned would be, nighting kits and comfortable furniture as, they are normally people who who are old and retired, only caring about the comfort themselves.
Media Kits (Magazines)
Media Kit-Vogue Magazine
Mission Statement
This magazine (Vogue) is stated to be a magazine that is solely opened to everyone, with a friendly welcome with the content within the magazine being compared to like a shop where you can expect , a range of different colors, shapes, genders, age, and religious beliefs. This magazine i also stated to be highlighted for their distinctive communication of fashion and luxury industries, which they say stands out from all their competitors.
Audience Profile
This magazine has a split audience profiling between their Print distributed
magazines and their online distributed magazines. However the audience profile for Print magazines is stated to have a average age of reader of 39 years, A readership of 861,000, and a circulation rate 192,212 with the US accounting for +64%. The Audience profile for Online distribution copies is shown to be firstly, monthly unique users being 3.2 million, and a average age of users being 44 years of age. The social following on the different platforms is firstly facebook with 3.2 million followers, Twitter 3.6 million followers, Snapchat 4.7 million followers, Instagram, with 3.6 million followers, Youtube, with 757,000 subscribers, and Pinterest with, 894.000 followers. Through this piece information, we find out that Snapchat has the most followings out of all the other platforms therefore, if they Vogue wanted to give out a message to their message to their audience, dispatching this message on SnapChat would be highly effective, and would receive more of an impact. The audience profiling for the social media platforms is shown to be firstly, Instagram having the average age of 31 years, Facebook being, 31 years, and SnapChat being, 22 years.
Advertising Rates
As vogue is highly known by many, some platforms that back vogue is, would Omega, Jin Sander, HISCOX, John Bell & Croyden, Tangler Teezer, Google, Reserved, Butcherer and Dulvaux. The Advertisement of these popular brands emphasis the amount of recognition and impact this company has. The use of Jin Sander advertising Vogue, would be highly effective towards their company as Vogue is shown to be mostly aimed/read by women rather than men which is the same with, Jin Sander which is also a women targeted platform, meaning in the expansion of their mean aimed targeted audience being women for vogue.
Media Kit-Empire Magazine
Mission Statement
This magazines (Empire) mission statement is stated to be the world’s most influential film and entertainment brand, where they dispatch their information on different platforms being through traditional print magazines, podcasts, websites, digital magazines, and live events.
Audience Profile
This magazine readership stats is stated to be three-quarters male and aged 18-40, employed, in a relationship (although not necessarily married), university educated and time-poor. Through this mention, it
is clear how this magazines main audience is mostly composed of majority male readers rather than females. Empire’s audience is als0 stated to be passionate about film, they use cinema as escapism or insight into other worlds.
Advertising Rates
As the Empire magazine is a magazine with a large fan base, This magazine would be advertised by different franchises. Some examples would be, the King Kong movie, The Last Stand, Rebel Hearts and Suicide Squad. The use of the empire magazine collaborating with these movies is a highly effective marketing strategy to appeal to their target audience, as this would expand the target audience of the people that normally read the magazine towards the collaborator.
Media Kit-The Source
Mission Statement
The source magazine, is described to be a magazine with a driving force to be the popular culture’s most entertaining, complete and respected brand in Hip-Hop and youth culture. The Source remains committed to documenting the total lifestyle surrounding Hip-Hop that branches into every niche of popular culture worldwide.
Audience Profile
This magazines demographics is composed of 18-44, make up the key demographic that brands, ranging from fashion, automotive, music, entertainment, retail, technology, travel and hospitality, health and beauty, food and beverage as well as government, pharmaceuticals and educational institutions, The demographic stats of this magazine, is stated to be composed by 58% of male readers and 42% female readers, Median age being 24.9, audience overall reader Age 18-44-84.7%, Men aged 18-44-50.3%, African American audience being composed of 50.3% of the overall audience, White audiences 26.9%, Asian, American Indian, Others 17.3%, Latino 24%, Audiences currently in collage 19.8%, and the audience being Employed being 73.9%.
Advertising Rates
The source magazine mentions a Thank you to the 1500 advertisers of their magazine. A few advertisers stated would be Hip-Hop Hut.com, Footlocker, Adidas, Kobe sneakers, Nike/Brand and Jordan. Through the Wie range of advertisers this magazine has, this wouldn't allow the target audience to dramatically expand, from each individual advertiser. However, for this to work the advertisers target audience should be nearly the same as who the helping advertising being, The Source magazine.
Media Kit-GQ
Mission Statement
The GQ Magazine is described to be mainly focused on fashion and grooming, watches and technology, careers and business, travelling and cars, food and drinks, fitness and self-improvement, relationships and health. Through the mission statement it is clear, that the psychographics of this magazine would fall into The Successor category as, they tend to be people who are self confident and people who find ways to improve themselves overall.
Audience Profile
This Magazine has a split audience profiling between Print distributed magazines and Digital Platform magazines. The audience profiling for the Print magazines is shown to be firstly, the average age being 37 years of age, Location-London/SE being 50%, and the average HHI £158. However, for the digital printed magazines the average age is 41 years, The average HHI BEING £134, and Location-London/SE being 47%.
Advertising Rates
Some examples of companies that would advertise GQ and the advertising rates mentioned from this media pack would be,Billboards with the rate of 45cpm, in-content ad with the rate of 45cpm, Homepage & Section Sponsorship with the rate of POA, MPU with the rate of 24cpm, and more.
Codes and Conventions
Persuasive Techniques
Define the difference between parody, pastiche and satire.
The difference between all of these would be, how a pastiche focuses on an artistic work in a style that imitates that of another work. Where as a parody and a statire focuses mainly mocking and making the the focus seem ridiculous, raising laughter in order to embarrass, humble, or discredit its targets.
Parody Advert
Pastiche Advert
Satire Advert
Pathos
Pathos appeals to the emotions of the audience and elicits feelings that already reside in them. Pathos is a used most often in rhetoric, as well as in literature, film and other narrative art.
logos
the Word of God, or principle of divine reason and creative order, identified in the Gospel of John with the second person of the Trinity incarnate in Jesus Christ.
Ethos
Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.
Donald Gunn 12 theory's
1. The demo (a visual demonstration of the product’s capabilities).
2. Show the need or problem (and then the remedy or solution: the product being sold).
3. Symbol, analogy or exaggerated graphic (to demonstrate a problem or solution).
4. Comparison (the product is claimed as superior to competitors).
5. Exemplary story (weaves a narrative that helps illustrate the product’s benefits).
6. Benefit causes story (a trail of events caused by product’s benefit).
7. Tell it (credible testimonial by presenter or real person).
8. Ongoing characters and celebrities (to help cement a brand’s identity).
9. Symbol, analogy or exaggerated graphic (to demonstrate a benefit of the product).
10. Associated user imagery (showcases the type of people associated with the product).
11. Unique personality property (highlights product’s uniqueness).
12. Parody or borrowed format (parodies movies, TV shows, even other ads).
Learning Aim A:
Core Assessment
Heinz Ketchup (Broadcast)
The scene is established with a behind mid shot of Ed Sheeran, with a text displayed in the middle of the video “Based on a true story,” with a non-diegetic sound of a voice over from Ed Sheeran, along with a score of classical music being played which has been enhanced to the viewers to emphasis the poshness and calm which we normally see in an ideal fancy restaurant. The use of the non diegetic sound being the voice over, provides context to what is about to be shown, and sets a story like tone for the audience as the use of the titling used in the initial start of the video intrigues the audience, making the audience want to hear what the ad has to say. The next scene is shown to be a mid shot of the front view of the character, through this part we hear the voice over aligning with the actions of the character as the characters emphases the how the restaurant is posh
and says “And the restaurant was super posh. Super posh,” while looking around and mouthing the words “Super posh,” which helps the audience to grasp a brief idea of how Ed Sheeran was feeling when he first entered the restaurant. We then receive quick cuts of the restaurant, showing the audience the setting of the props and conventions that make up a traditional posh restaurant being chandeliers, a range of different posh cutlery, flowers, and white cloths. After these cuts, we then see an over the shoulder shot of Ed Sheeran talking to one of the workers in the restaurant, which captures the brief dialogue between the two characters, spoken by the voice over by Ed Sheeran. The use of this makes the story spoken and acted by the characters within the restaurant in the video seem more realistic, also emphasising the comedic tone which is being set for the video. We clearly see the comedic tone enhanced through the Mid shot of Ed Sheeran sitting down on the table while getting helped by workers for his meal, to then a Shot Reverse shot of the main character talking to the waiter quoted by the voice over. The voice over between these shots does not seem to be the real dialogue between the main character and the waiter, as we hear the voice over saying “Blah blah” after the small bit of the waiter's sentence which the waiter is also shown to be mouthing. The use of Ed Sheeran and the waiter doing this makes what the waiter was saying appear to be boring while also evoking the funniness of the shot as the waiter is also shown to be mouthing It. After this shot, we then see a Mid shot of the main character at the table reaching for his bag, where he pulls out Heinz Ketchup. As soon as he does this, we see a quick cut of a reaction shot of the waiter, as we see his smile fade and eyes widen, along with two other characters reacting to what has just been shown in the same way. While this is happening, the non diegetic sound of the classical music fades out and transitions to a bass dropping sound while also showing a close up of the ketchup bottle. The use of the classical non diegetic sound transitioning to the base dropping sound creates tension expressed to the viewers, as this makes us feel like the natural order has been disrupted. The use of the switch of the non diegetic sound also makes the Heinz Ketchup the focus point towards the characters within the advert, but also towards the viewers as the ketchup subverts the restaurant's norms. The use of the characters' reactions towards the Heinz Ketchup makes it seem like the main character is doing something extremely wrong, which is not the case as we see the character just using ketchup. The overreaction of the simple action conveys a sense of humour towards the audience. After this has occurred, The non diegetic score of the classical music returns as we see a Mid shot of the main character enjoying his meal, to then a Close up of the Heinz Ketchup which concludes the ad. The NVC of the main character when he finally uses the ketchup is shown to be in contrast to how he was in the start of the ad, as he was shown to be bored and uninterested. However when he then uses the ketchup he has a big smile on his face showing us how satisfied he is. Through this, it is clear that this advert would link to Donald Gunns theory being the “Show the need or problem,” as we see how the Heinz Ketchup acted as the hero to this short narrative, showing the change of attitude by the main character once the Heinz Ketchup was used. As well as this, this advert would fall into the category of “Ongoing characters and celebrities,” as we see the usage of celebrity endorsement through “Ed Sheeran” as mentioned before.
In this broadcast advert, we see the difference between the main characters' costumes compared to others in this ad. Ed Sheeran's costume is shown to be basic, as he is shown to be dressed in a plain blue and white shirt with a rack sack. Whereas the other characters we see in this ad are shown to be wearing mostly black and white smart wear with jewellery. The use of the main character’s costume being in contrast and sticking out from the rest of the characters within the ad, would have been done this way to reinforce a comedic tone with the video, also subverting the ideal norm of costume when attending a fancy restaurant, as we normally expect someone who attends a posh restaurant to be wearing smart wear, that appropriately fits in with the surroundings. The lighting used in this ad is shown to be high key lighting, with an overall fluidity of the colour rose goldish white, used throughout the video. The use of the rose gold in this high key lighting connotes luxury, further emphasising the tone of fanciness the video is trying to convey. The use of the high key lighting used in this ad, makes sure the characters in this ad are clearly visible to the audience, also making sure the setting and characters as well as Ed Sheeran are shown, rather than using low key lighting, where the main character would only be shown in low lighting. The use of the celebrity endorsement included in this advert being Ed Sheeran, is highly effective as this would enhance the product being advertised in a more believable way as this would reassure the audience about how good the product is. Another benefit towards this would be how this would appeal to a wider target audience, because of how Ed shearean is a well known musician with a large fan base. Therefore by including him in the advert, this would benefit the company of the product which will make sure the mass audience will hear about their message/what they are advertising.
Sears (Web-Based Ad)
The structure of this Web based ad includes 4 Main headlines on the top left corner of the poster, which are placed in a bold San serif text, in white, yellow, and black font, to make sure the audience clearly see what is being said through this main headline before anything else on the page. Under this we then see a range of different offers for the products that are being advertised on the page as well as others. In this ad, the editors make sure to make the best offers on the page are clearly enhanced in a bold San serif font, which is effective as it also makes sure the audience sees this. We see the main images of the page, being the 4 washing machines, placed on the right side of the ad which draws the audience's attention to their, again, best deal.
The lighting shown for this web based advert is shown to be made in a high key lighting as we see this through the images of the washing machines. This was included in the ad to make sure the audience can clearly see what the distributors intend for the audience to see being the main images. The main colour scheme used in this ad is shown to be light pink and red, which is highly effective as it works well with the contrasting dark and light colours being used for the black bold text and the white images of the washing machines as well as the black bold coverlines of the deals around the page. This is highly effective as again it makes sure the visual aspect of the ad is easily read where the
audience will be able to take is the intended message.
This web based ad would fall into Donalds gunns 12 types of advertising being the category of “symbol, analogy, or exaggerated graphic” as we see an exaggeration of a range of different deals and prices of products, which would make sure the audience recieves their intended message of the prices being cheaply advertised.
Viola Broadband (Print advert)
The overall structure of this print advert is firstly layout in landscape rather than portrait. Within the actual print advert, there is the ownership included in the bottom left side corner, in a white box which includes the website along with their company's logo, which is used to make sure the viewers are aware of where this advert comes from. The tagline is placed on the right side of the page directly above the ownership box, which is visually enhanced to viewers through making the title bold. The tagline. On the left side of the landscape print, shows the main image of the advert which is shown to be the most descriptive image of the page, making it clear where the creators of this print magazine wanted the focus to be, along with the Tagline.
The lighting included in this print advert is shown to be a type of mid toned high key lighting with a mix of pink and peach, used for the sky background
as this print advert is shown to be taking place on a boat in the sea. The use of this type of lighting establishes a romantic tone for the viewers to feel as pink is associated with love and passion, with the peach colour symbolising a sense of warmth. This photo was taken for this advert and is shown to be made in a Mid shot, as the main purpose of the top half of the characters is what the advertisers want the audience to see.
This Print advert cover would be considered as a parody of the movie “Titanic” as we see the same iconic pose of the two characters in the movie. However, we see the parodic element of this advert through the way in which the characters are blinded by a bird, which is shown to be on the woman's face and the scarf that we see placed on the man of this advert. The use of the bird and the scarf wrapped around the characters faces evokes a humorous tone that will be expressed to the viewers as we see the expression on the bird's face, which appears to be the same as how a normal person's expression would be if doing the same thing. The use of including these two features on the faces of the characters to this iconic pose of the “Titanic” movie, is effective because of the intended message of this advert, being to emphasise how fast the broadband is compared to others therefore by the bird being on the character, emphasises how fast the boat is going, which is being used to symbolise there broadband, as birds are fast animals with high alert, as we normally see birds flying with high paste in the air, so for the audience to now see a bird on the face of character, this now infers how fast the boat would have been moving, for the bird to be caught off guard and running into the characters. The use of the scarf of the male character's face further reinforces this point of the boat moving with a high speed, as we see the effect the wind has on the scarf.
According to Donald Gunn’s 12 types of advertising, this print advert would fall into the “The Demo” category,” as this print poster emphasises how fast their product is when used through the parodic element of how fast the titanic boat was going for the bird and scarf to hit the faces of the two characters. Which works well with the textual bit of this print poster, as it offers both a textual view “Broadband up to 100mbit/s” and visual representation of how fast and good their broadband is, making it easy for the audience to fully understand their intended message. This print ad would also be a “Parody or Borrowed Format,” as this ad is based of the movie “Titanic,” which is made in a parodic way to effectively appeal to the target audience.
LEARNING AIM B:
Fashion Advertising:
Types of Fashion Adverts
Categories
Fashion is shown to have a range of different distinctive genres that appeal to their own targeted audience. Some examples of this would be the Vintage fashion style, which is a colloquialism commonly used to refer to all old styles of clothing, typically from 20-100 years ago. Artsy fashion style, which is a style that focuses on the creativity of the designer, offering unique styles that may seem out of the box. Casual fashion style, which is used as one of the relaxed types of clothing, occasional, spontaneous, and suited for everyday use. Which would normally be worn to focus on the comfort of the person rather than the appearance of the clothing's. Grunge fashion style, this type of fashion is the clothing, accessories and hairstyles of the grunge music genre and subculture which mirrors the cool look of popular musicians in both punk and heavy metal rock bands. Companies that would be advertising these types of clothing as well as other fashion styles would be companies such as H&M, Primark, Nike, Foot asylum, Zara, and Boohoo. Most of these companies would be advertising and selling their products digitally, through websites, apps, and email marketing. But also, physically through onsite stores.
vintage Fashion Style
Casual Fashion Style
Artsy Fashion Style
Grunge Fashion Style
Conventions
In the “GIVENCHY” fashion advert, there is a bold black San Serif font placed on the bottom of the advert, taking up the whole strap of the page. On top of the masthead are 2 main images placed on the right and left side of the page with the left side image being a vintage based fashion style, as we see this through the usage colour being a black and white, which is the type of colour used to convey an olden tone. However, on the left side of the page the fashion style is shown to be more modern and up to date, as we see the contrast in colour between the two images, with this side being more colored with the usage of background colour being light peach colour used which symbolizes a friendly and calming tone, along with the colours used with the character’s costumes. The placement of the masthead placed on the bottom rather than the top of the page emphasizes the unique aspect of the advert as we traditionally see mastheads placed on the top of the page. In
the “PORTS” fashion advert, the masthead is placed directly on the top of the page above the character in a Serif Pink font. We then see the main image of the fashion advert on the page taking up the whole page. On the right side of the page directly under the masthead in the same pink font. The use of the masthead along with the coverline of the advert cover matches the costume of the main character of the page, which is effective is it offers a sense of linkage as well as an engagement with the character and the text on the page.
Mise-En-Scene
For this fashion advert, the lighting used is shown to be high key lighting as the aim is to make sure the audience will be able to clearly see the costume on the characters to effectively advertise the costume to the audience. The use of colour being Light peach is effective as this colour is a high key colour which brings light towards the characters within the advert. The usage of colour is also effective as peach colour used all throughout the page brings energy and brings a calm toning that would be expressed to the viewers. The costume used for this fashion advert is shown to be vintage styled. The usage of the material being leather based for the clothing's suggests the status of the type of people that this fashion advert would be appealing to as leather is a high priced type of material, with connotations of luxury and wealth, therefore appealing to social groups of the
high class. The posture of the characters in this fashion magazine is shown to be professional/natural as we see the two characters on the left and right coordinated with each other in the same pose, while the 3 characters are placed in the middle of the two, being the only character showing her face. The use of this is a good marketing strategy for their products as we see the costume rather than the characters, which we see done by other fashion advertisers.
Camera Techniques
Mid Shots
In fashion adverts it is essential for the usage of different camera techniques to be used when advertising different fashion wear. We mainly see the camera technique of Mid shots used when advertising the top half of clothing with examples being coats, jumpers, T-shirts etc. Long shorts, which would be used for Tracksuits, business attire or matching T-shirts with bottoms. Close ups, being used to advertise individual products, such as hats and different accessories. The type of angling these shots will be taken with stationary shots to ensure the audience is able to view the product, but same may also include the use of Canted angling shots as well as the Blurred effect.
Long Shot
Close up
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Canted Angle
Blurred Shot
Subject Representations
Fashion adverts, the ideal person would be a stereotypical heterosexual young white attractive women/Man, with the man being the stereotypical above 6 feet. The main reason for this stereotype being because the ideal norm of white people being the ideal races. However, we now see subversions towards this ideology, as we see all kinds of ethnicities, genders, and sexualities playing a role in the fashion industry.
Audience Research
Understanding Target Audience Through 1 survey.
Age Bracket of intended audience?
Through this survey, I asked for the the participants for the age bracket they fall into, to further understand my target audience. Through the responses I received back, 80% of the participants selected falling into the age bracket of 15-17 years old. This indicates that the product that i am planning to advertise should be made in a may that would effectively appeal to this age bracket to ensure my product appeals to the entirety of my target audience.
Face Mask Usage?
In this question I asked the participants, if they use face masks. Through the feedback I received, 80% chose "Yes" to this question which shows that if i were to create a face mask, This would have the interest of my target audience as it is shown that they do use face masks.
How often?
In this question I asked the participants that answered "Yes" to the previous question, How often they wear Face Masks. The feedback showed that, 60% answered "Occasionally," while 40% of participants answered "Very often". Through this information, it is clear that in some way the audience uses face masks, which is beneficial as my target audience would gain be interested in my product being advertised.
What Makes a Logo Successful?
IN this question I asked the participants what makes a logo successful. Through the feedback I received, the main overall idea of the success of a logo was shown to be the design and the memorability of the logo. Through this, I am going to ensure that my product includes these mentioned elements to ensure the effectively appeal to my target audience.
Camera Technique?
In this question i asked about the type of camera technique i should use when advertising my product. Through the feedback i received, 100% of the participants picked the "Mid Shot" camera technique for me to use. Through this it is clear that taking my advertising pictures with a Mid Shot of my model with my product would be highly essential to receive a positive response for my product.
Colour for face mask?
In this question I asked, what colour would be best suitable for a black face mask logo. The feedback showed that 60% of the participants being majority chose "White" for the logo. This indicates that when making this product, making the logo White would have a positive response to majority of my target audience.
Mask type?
In this question I asked for the type of face mask the participants use between, the "Reusable" and the "Disposable" masks. Through the feedback i received i showed that 100% of of the participants use a "Reusable" mask. This tells me that the product i advertise should be a "Reusable" mask, in order to successfully appeal to my target audience.
Location?
In this question I supplied 3 options of locations and asked, which out of the three would be best for the my advert. The feedback shows that the majority being 60% chose the "City Billboard" for place of advertisement. Through this information, I am going to make sure my product would be advertised in this type of location to ensure I receive a positive response for my product.
Platform of info?
In this question I asked for the type of platform used by the participants. Through the feedback I received I found out that,100% of participants receive information from "Web-Based" platforms rather than the others mentioned. This indicates that providing an "web-based" platform to advertise my product would be essential in order to get my advert across to my target audience.
This is a survey that I conformed as a way to further understand my target audience, where I came up with 9 different questions which helped me to limit down the options/ideas I had, to ensure my product would successfully appeal to my target audience.
Understanding Target Audience Through 2 Interviews.
Interview 2
Interview 1
Interview 3
For this interview, I gathered 3 different people between 2 boys and one girl, that fitted into the age range the ages of 15-17 years old. In these interviews I asked them questions similar to my recently conducted survey questions, to form a firm understanding on what I have to ensure the success of my advertised product.
Interaction Material
5 Secondary Images
5 Print Fashion Adverts
6 Primary Images
10 Different Font Styles
Text Preparations
Serif Font
San Serif Font
The font shown here, used as these companies logos is a “Serif Font.” These types of fonts are popular fonts that are used heavily with a range of different fashion companies, as this font effectively does its part in conveying a classical tone being represented as a formal and an elegance type of font. When making my product to be advertised, using this type of font would be good as it will give my product a successful usage of conveying a professional tone towards my target audience, which would achieve a satisfactory response, as audience’s tend to respond to products that appear to be professional.
The fonts shown here are San Serif fonts, used for these companies' logos. This font is a basic type of font that we would normally see in websites, and apps considered to be a more modern type of font compared to the Serif font. The connotations associated with this font would be a more clean and friendly font that sets off a straight forward toning.
Typography DraftS of Fonts - (ROSSI AND RUSSO)
This is my drawn drafts of the typography of the ideas of fonts that may possibly be used for my actual fashion ad. (ROSSI AND RUSSO) Within this draft of typography, I included a range of different fonts and styling of the idea of the name I picked to be placed in the face mask. Fonts that were used in this drawn draft were San Serif fonts and serif fonts, cursive fonts and basic bold fonts. Some of the styling included to this draft as ideas for the actual design were, small abbreviation of the name of my company, Stand firsts and drip fonts. In the other drawn draft, I sketched 6 different face masks on both drafts, along with some of the designs from the typography drafts onto them, to show a range of different ideas of how my designed face mask would appear when actually placed and advertised on a billboard.
Slogan fontboard (REPRESENT AND STAY FRESH.)
This fontboard consists of a range of different font types that of my chosen slogan "Represent And Stay Fresh," which I included to show the different options of font choice for the actual advert.
Chosen fonts for Logo and Slogan
Drawn Typography Draft 1-(Mask and Font)
Drawn Typography Draft 2-(Logo Design)
Here are my finalized font choices for my slogan and title for the ad to be promoted on a billboard. Firstly, the reason I decided to choose the Graffiti font for the title as the one shown, was because of how this font would best font with the styling of the advert, my plan is for the advert to convey a type of urban tone. This graffiti font was also chosen as my title because of how this font is a font that is visually appealing, through its distinctive features. And it is also a font that is easy to read, which is something that would prove to be effective as the audience would not be interested in a product that they are unable to read. The choice of font (Cursive font) for the slogan was chosen for this advert because the main purpose of a slogan is to draw the audience into the brand you are trying to advertise. Therefore, through using a cursive font to reinforce the purpose of the slogan, it will evoke the professional appeal that this font brings, which would increase the chances of my product reaching my target audience. In the first drawn draft, the main purpose of this was to provide a visual representation of the left side of the mask, on how the logo is going to appear on the advert. Where I included the logo name, which I am planning to make the logo for the advert. On the right side of this mask, you can see half of the letter “R” which was placed there intestinally to indicate where the 2 initials of the title are going to be (which
I chose to be a part of the logo, as well as the title.) For my second drawn draft, I drew a rough sketch of how the logo icon is going to appear when placed on the advert. In this drawn logo I decided to place the title bodily on the top of the page, with the slogan placed directly under with the initials of the title.
Typography Digital draft 1-(Mask and Font)
Typography digital Drafts 2-(Logo Design)
This is my digital typography draft, which i created to show an further visual of the idea of how the typography is going to appear on the mask and the design for the logo on the ad.
Preparation Of Visual Materials
Common fashion poses 1
In fashion adverts we normally see a wide range of different poses and costumes which individually convey different meanings. Within this fashion magazine cover the camera technique used is a medium close up of the main character positioned in a stationary spot, directly in the middle of the page while also providing direct contact with the audience, as we see how the character ‘s eyes are positioned is in a way that makes it seem like the character is just looking at you no matter the position of the magazine. This is a common fashion pose that is used widely in the fashion industry, when advertising products such as hats, glasses, face masks, scarves and more. To ensure a successful advert adding direct address to the audience is going to be a crucial element in making sure my product communicates with my target
audience. The use of this Medium close up shot of the main character is effective as it offers a personal appeal to the audience, which would make the audience want to read, and lets the ad communicate with the audience. The use of this camera technique is highly effective as this shot also establishes the focus point of the main character’s face, which is going to be useful element to include into my fashion advert as I am advertising a face mask, therefore by utilizing this camera technique, would be ensuring the face mask is the focus point of the ad. In the next two fashion images we see the two characters looking to the right and the left which are poses we see a lot of in the fashion industry. The use of this close up camera technique used in both images as well as the pose, establishes the focus point for the audience on what they are advertising being the glasses while also doing its part in offering a different angling of the product to ensure the audience gets the full view of the product being advertised.
Drawn Drafts Of Poses For Fashion Ad.
in this drawn draft I created, I drew some of the poses that are going to be used when making my actual advert, along with the typography placement, showing how the logo is going to be placed on the advert when actually on the billboard. The shots shown here is a type of mid close up of the model with the face mask, and a close up shot of the model looking to the left, showing the left side of the mask and looking to the right showing the right side of the mask.
Digital Draft Of Poses For Fashion Ad
This is a digital draft of the poses that I am planning to use for advert The purpose of this was to provide a further visual representation of my idea for the poses that is going to be used for my ad, to help me stabilize my ideas.
Digital and Drawan Of Final Idea
Through these two drawn and digital drafts, I composed a visual of how the city billboard is going to appear when actually made. Where I indicated where the placement of the images, the placement of the title, and the placement of the logo for the fashion advert. The digital draft also has the colours that I intend of using for the background and the lettering of the titling, being Black and white.
My Overall Idea
Logo Name: ROSSI and RUSSIO
Slogan: "Represent and Stay Fresh."
Mask type/Logo colour scheme/ colour of mask: For the mask type, this face mask is going to be a reusable mask that would be expected to last for a substantial amount of time, rather than making the mask a disposable mask where the mask is none useable after the first use which would defeat the whole purpose of the product, as this is a fashion product. The intended colour scheme for the mask is going to be black and white, with the actual mask being black, and the logo being White.
Billboard type: City billboard (Landscape). The choice of making this face advert in this location was chosen from the survey conducted where I supplied 3 different billboard locations, that the participants of the survey had to pick, where I found out that my target audience much preferred the city type billboard. Therefore, through making my ad in this way, my ad would successfully appeal to my target audience in an effective way.
Font for mask logo: Serif, Graffiti font. This is my finalized font that I chose to be used in my fashion face mask ad. The reason I decided on choosing this font was because of how this font best fitted the styling of my 45.
Camera technique: The camera technique that is going to be used when taking the picture of my model is going to be a Mid shot, Medium close ups and Close ups. With the mid shot of the model looking directly at the camera, the Close up being for the mask of the model and the and the two medium close up shots of the model looking to the left and the right, for the purpose of capturing the different angles of the face mask.
Style/Costume: The styling for the advert I am planning to go with is an urban type of styling, therefore my model's costume is going to consist of a black tracksuit that is going to match with the face mask.
Photos taken for Fashion advert
Photo 1
Photo 2
Photo 3
Photo 4
Photo 5
Photo 6
Photo 7
Phot 8
Photo 9
Photo 10
Photo 11
The Asylum Chapel
For these pictures I used one location being The Asylum Chapel. These pictures were taken with a CANNON 800D camera, which was a good camera to use, as this camera allowed me to use different settings, techniques, and angling to attain the best type of result for the photos taken. Which is
going to be used in my fashion ad, to do its part in effectively visually appealing to the entirety of my target audience. These pictures are going to heavily contribute to my final product as I will now have to limit done the 11 photos shown and pick 4 that is going to best fit my planning described ideas, for the final product to ensure the fashion ad is successfully made. The software I am planning to utilise for the making of this fashion ad is going to be Photoshop. The reason/advantages for this choice of software are the range of distinctive features this software contains compared to others, allowing me to easily edit and manipulate the images that are going to be used in this ad. However, to help me compose this fashion ad I also going to need to use the Dafont website, to download the chosen fonts for my ad. A challenge in the post product of my advert would be how the composition of the images and the text as the drafts shown does not fully describe the actual sizing of images and text on the page. However, to tackle this challenge I am going to make sure I accurately scale the images and texts to the right sizing, to replicate the drafts that I recently made and to also ensure the visual appeal of the ad is up to slandered. To determine if my advert were successful when making it, I am going to conduct an additional survey, where I will supply visuals of my finished fashion advert, asking the audience about how my advert met the brief, if they personally felt the advert was professional and what I would need to improve on my ad.
I intend on making my fashion advert stand out from other fashion advert published by other companies through my distinctive use of visual communication my advert will bring through the usage of not just using one image, but multiple, which will consist of different angling and poses, which would not bore my target audience and make them want to interact with the advertised product. For this advert I intend on making the billboard poster with a horizontal design rather than a vertical design. The reason for this choice was determined by the participants that took part in my survey, where I offered 3 different options for the location of my advert, where majority picked this poster being a city billboard rather than the others motioned, which the city billboard is positioned in a horizontal angling than a vertical one. Adjustments that would be made if changed to a vertical poster rather than a horizontal (Which I picked) would be, limiting the number of images that were going to be used to either one or two, to ensure the audience would be able understand what is being shown. Another would be changing the location of the title from the corner to the top center to ensure the audience sees the branding of this product. Two examples of places where I would want my advert to be placed would be Oxford Street and Belfast because these two locations heavily populated with tourists, therefore by placing my advert in either of these two locations, would be a great to increase in likeliness of audiences being aware and receiving the intended message of my advert.
Oxford Street City Billboard
Belfast City Billboard
LEARNING AIM C:
ADVERTISING PRODUCTIONS:
CONSTRUCTION LOG 1
BEFORE:
AFTER:
This is the first part of my advert that I started on. For the background I decided to use photo 7, where I cropped and enlarged the original image to scale to the size of the of the page. When adding this image to the page I also used the Blend and Emboss layer style, where I reduced the blend mode opacity from 100% to 59&%. The use of adding this effect to the original photo added edited and added to the page as the
background, makes this more visually appealing rather than using an plain background. After doing this I added the title of the advert being "ROSSI AND RUSSO" on the top right of the page. For the the title I placed on the page, I also used the Blend and Emboss layer style to achieve the same effect as the background however, I did not this time reduce the opacity level but just left it as the same.
What I Did:
The photo I decided to use to place on this advert was Photo 1. For the logo placed on the mask, I used a size 10pt for both logos, where I then used the wrap text, flag style to ensure the titling was realistic placed on the mask as this wrap style ensured the slant of the text to align appropriately with the mask, which
Photo Used/BEFORE:
AFTER:
BEFORE:
AFTER:
would be effective as this would enforce the logo to appear to be apart of the mask.
BEFORE:
What I Used:
The photo I decided to use for the second image of the page was photo 2. In the before image, I duplicated the the text from the first image I use and placed in on this image to show show me what I would need to do next to make the face mask look more realistic. In the After image I used the eraser
tool to erase all the the extra text that would be covered by the models hand, to make sure the mask looks as real as possible. For this image when placed on the page, I used a the Blend Emboss layout style, the outer glow and the drop shadow which I included to create effect.
CONSTRUCTION LOG 2
Photo used/BEFORE:
AFTER:
What I Did:
AFTER:
The photo I decided to use for this angled pose was photo 3. For the after photo, I duplicated the the layer of a previous text, which I then used to place on this photo. To make sure the logo appears realistic, I increased the text from its original size which was 12 pt to 12.6pt. I also then rotated the text to appropriately fit the mask. In the After 2 image, I used the blending and Emboss technique which created the blend with the image on the page, Inner glow and a drop shadow which was used to emphasis the amount of lighting brought to the page.
BEFORE:
AFTER:
Through the image in the before image the layer style opacity was at 56%, which I then changed and increased to an opacity of 86%. Which I decided to do because of how the Before opacity seemed more drained and less visually appealing as background colours did not properly align with the images placed on the page.
BEFORE:
AFTER:
What I Did:
For the background in the Before image, I also duplicated the previous layer which I then placed on onto the after image. with this duplicated layer, I resized and also used the blend and Emboss layer style to ensure the text fully appeared realistic. I also reduced the blend mode opacity to the same as, the background which was 86%, which is effective as it would this way make the logo appear to be not not digitally edited, but a logo that is a part of the mask, conveying that able and realistic effect.
.
AFTER:
What I used:
For the logo I used, 3 different layer styles being the Blend & Emboss style, the Texture style and the outer glow, which were all used for the outer box. The next thing I did to make this logo was use the box tool from the workspace which I then painted a very dark grey and reduced the opacity from 10o% to 77%, for the Rossi and Russo text to be placed and seen in this box, with the slogan placed directly under with my chosen font cursive
font style, directly under this box.
CONSTRUCTION LOG 3
AFTER:
BEFORE:
In the Before image of the title of the advert, the title is shown to have a outer glow layer style. However, in the After image I decided to take this
off because I thought the title would look better and more fitting to the page without this layer style. I also decided to add my chosen slogan right under this title in an white font rather than, just letting there be only a title in the before image as this would bore the audience, where through putting the slogan directly under the title, this offers an more clean and professional feel that would be expressed to the audience.
AFTER:
BEFORE:
Through these two images, I decided to add the logo being the double R's, which was duplicated
from an previous mask that had the same text, where I then enlarged from 12pf to 48pt. And the website of this fashion company, which I used a bold Arial font to write out the website , and the double R's being written out with my chosen graffiti font. The reason for me including this website to tag to my fashion advert was done, to offer and web based platform for the viewers to view the ad from, as in my first survey I asked my audience what platform they use to receive their source of information, which majority then answered using web based platforms.
AFTER:
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In the Before image I had a multilayered logo filled with the slogan title's however, I later decided to delete the grey box, slogan and double R's, and left the box with the title within. And then placed this
BEFORE:
box in the bottom left corner, which I then resized the box slightly to a bigger size. The reason for this change was done because of how I thought the Before image did not fit with the Urban styling of the Advert, to appear like a logo that would complement the page like the After image. As the use of black placed in the after image for the logo matches well with the masks as well as the page advert as a whole, where as the grey and the sizing of the logo in the before image does not entirely match with the page.
What I Did:
AFTER:
For this stage of production, I first duplicated the layer of a previous text,
BEFORE:
which I then placed into an appropriate spot which best fitted the shown side of the mask. However, when placed in the right spot the text was seen through the image on top, shown in the before image. To combat this problem, I used the erase tool, which I used to erase all the parts that were shown under the image. The use of this editing technique eliminated the unrealistic elements of the image and makes it seem like the title was already placed on the mask rather than me digitally editing this to create this effect. After doing this the next thing I had to do was reduce the opacity to the same as the background's opacity being 86%, which I did to ensure the logo fully blended into the image to make it seem as one and not another player placed on the other.
Success and Improvement
This is a survey that I composed, with the main purpose of helping me determine, if my advert was successfully made. Where I supplied 3 different questions, which helped me to grasp on what the audience thought was successful about my finished product, and what could be improved on.
How professional?
2 Most Liked Parts Of Ad
In this questions I supplied 3 different options to pick to answer my question of how professional my advert looked. And through the results I received, I found out that the entirety of my the audience answered yes to my advert looking professional. This clearly indicates how able I was to establish the intended purpose of my fashion advert.
In this question, I asked the audience to offer me two factors of my advert that they particularly liked. Through the feed back I received, I found out that the use of colour scheme and camera techniques used was liked, the simplicity of the advert was liked, the poses and logos used, and the general styling of the advert was liked. This indicates that I was able to effectively enhance this elements positively in my advert for my audience to pick up.
2 Improvements Of Ad.
For this last question, I asked for the audience to supply me two different improvements that would be improved if I were to something different with my advert. Through the results I received I found out that the audience thought, I should have moved the location of the logo to the center of the page, making the logo bigger, including brighter colours, increasing the sizing of the right image of the and, and making the slogan bigger. Through this piece of feedback, it it clear that to ensure I effectively appeal to the entirety of my target audience, including these elements to my work would be essential to include.
Final Piece
Evaluation
To fully compose this final piece, I had to firstly conduct audience research through a survey where I supplied 9 different questions and received 5 different responses, which I did with the intended purpose of getting a better understanding of my audience. The type of questions this survey consisted of were the type of camera technique I should use, what makes a successful fashion advert, which I asked to help me find out the audience's opinions, to help me replicate an idea of what I would need to add to make sure my advert grabbed the attention of my target audience. The logo colour which I supplied 4 different colours for the audience to pick, the location for a billboard and more. After fully reviewing the feedback, the survey gave me a clear idea of what I needed to add to my fashion advert being, the type of location/type this billboard would be placed in being placed in a (City Billboard), which I initially did not decide to go with, but rather wanting the advert to be an underground based billboard, as I thought the billboard would be more open to catching the audience's attention that way however, through the results of the survey I came to relies that a city billboard would be more effective as there would be a wide amount of people viewing the billboard, especially if placed in tourist area, where it is prone to grab the audience’s attention which would result in more people receiving the intended purpose of the advert. I also found out the type of information income that the audience receives information through being the (web based platform), The mask colouring being (Black), the type of mask being a (Reusable mask), The camera technique that would be used for the model to be posing in being a (Mid shot), and the logo colour for the black mask being (White). After this I took 6 different photos of a model with a black reusable face mask on, taken with mid shots and close ups camera techniques along with different poses, the use of these images was taken to help me receive an idea on how I could incorporate these types of images in my final piece. The next objective before creating my final piece was finding a font for the title and slogan. To do this I used Dafont.com where I selected 10 different potential font styles to be used as the title, and 6 different fonts styles for slogans which would also potentially be used in my fashion advert. After carefully looking over the fonts to be used in my fashion advert I eventually decided to pick the best font that best fitted my fashion advert’s (urban styling) being the graffiti font which would accurately evoke the urban tone wanted, for the audience. I then limited the 6 font styles for the slogan and decided to go with the bold cursive font. The reason for the choice of this font for my fashion advert was because of how this font would work as a perfect contrast to the graffiti font title chosen, as the graffiti styling is a messier styling, with a darker toning associated with it, whereas the cursive styling evokes a cleaner and more professional type of tone expressed to the viewers, which would work well with the graffiti font. I also decided to choose this font rather than the other two cursive fonts because of how the boldness of this font matched well with the font chosen for the title. The next thing I did after this was compose a digital and drawn draft of the layout of the fashion advert, where I indicated the placement of the content within the page. The reason for me creating these drafts was to establish an idea of where everything on the page is going to be located. These drafts consisted of the title being placed in the top left corner of the page, the main image in the center of the page, an image on the top right corner of the page, an image on the bottom left of the page, and a logo image placed under the top right image. For the finished fashion advert I created, I first placed the graffiti font title in the top right corner of the page in a black bold font along with the slogan directly under this bold title shifted slightly to the left. I thought this was successful as it reinforced the contrasting concept, I wanted the title and slogan to achieve, with the messy and clean, big, and small visuals they both express. However, the placement of the slogan differed to the initial idea in my drawn/digital drafts, as they indicate that the slogan should be placed in the bottom left side of the image along with the others as the logo. The reason for this change of choice, was because of how I started to relies, by placing the slogan directly under the title would convey a cleaner look, that would be more visually appealing, rather than just having the graffiti font on its own in the top left corner if the page. For the background I used an image which was originally a medium long shot, from one of the photos I took, which I then cropped to a medium close up shot and widened to scale to the sizing of the page, to appear as a proper background. After doing this I then reduced the opacity from 100% to 86%, which I did to make sure the image served its purpose of being a background, not drawing too much attention. This background also differed from the initial idea, as the background was aimed to be just a plain white background. However, this idea changed because of how I thought adding this element would not be as effective in grabbing the audience’s attention as successful fashion adverts. To this background image I added texts of the logo on the right and left side of the masks in a white font, which I thought was effective as the white logo stands out for the audience to clearly see as it is in a in contrast to the black mask. To make sure the text perfectly aligned with the mask and appeared like it is a part of the mask, I had to also reduce the opacity of the text to the same as the background image, which allowed the logo to fit in with the mask appropriately. The main image of this fashion advert was placed in the center of the page, which showed the model providing direct contact with the audience in a mid shot, as we see the model looking directly into the camera. The use of direct contact is effective because of how it communicates to the audience, allowing them to take in the intended message. For this image, the type of lighting and costume used, was high key lighting as the intended purpose was to make sure the audience fully gets to see the mask being advertised, and a Black tracksuit, which was chosen as the main costume because of how this costume successfully fitted with the intended styling being Urban. Though my survey’s feedback made it clear that a Mid shot would be the best type of camera technique to use in for the main image, I decided to differ from this popular chosen answer, as I thought a Close up of the model with the mask would express more of a message compared to the Mid shot. For this image I also placed the logos on the left and right side of the mask, to emphasis the ownership of brand of the mask, to the audience. On the top right corner of the page is an image of the model in a Close up shot, looking, and showing the right side of the mask. The reason I decided to choose this pose was specifically to offer a different angling for the viewers, to ensure they knew a wide visual amount of the face mask just by looking at the ad. In this image, I specifically placed only one of the two logos that was shown on the left side of the mask, to emphasis the pose/side intended for the audience to see. In this image I used the outer glow layer style, which offered a small glowing effect, and the drop shadow layer style, which enhanced the 3D effect of the image making it stand out. On the middle left side of the page is an image of the model in a Close up shot looking and showing the left hand side of the mask. This camera technique along with the pose was used to offer a different view of the mask for the audience to again receive another view of the mask to the audience. This image differed slightly from my initial idea in my drawn/digital draft composed before this image was supposed to be placed in the bottom left rather than the middle left of the page. I decided to differ from this idea because of how the current location best fits with the composition of the page. Through this image I also added the same layer styling as the previous image being the the drop shadow, which was to create a 3D effect and the outer glow which brought in a glowing effect. In the bottom left corner of the page, I included one of the logos with the website name next to each other. The reason for including this despite, either of them being mentioned in initial idea of drawn/digital drafts, was to make sure I included a web based platform for my target audience to go to after viewing my fashion advert, as based on the results of my survey majority of the audience receive their information for a web based platform therefore, through incorporating this into my advert, I would be able to expand the way in which my advert would reach my target audience. The last element I included in my fashion advert was the logo placed in the bottom right corner of the page. The logo shown is not how I originally intended for the logo to look as it was supposed to have the two logos along with the slogan. But it was changed to the way it is now because I came to see how this way would best fit as the darkness of the logo fitted well with the urban styling that I wanted to convey and colour scheme of the advert. When making this logo I had to reduce the opacity of the box image, which I then duplicated the text from a previous image and resized and placed into the box where I also changed the colour of the font to Black, which subverted my originally intended idea of the font being White. Overall, I would say this fashion advert was a successful fashion advert as I was able to execute its message clearly for the audience to easily consume through the simplicity of the ad but also the way in which I used the camera technique and poses to create effect to the audience. After creating this advert, I conducted another survey where I supplied 3 different questions about the fashion advert. In these 3 questions, I asked my audience about how professional my advert was, supplying 3 different options, two things they liked about my advert and 2 things I should improve on. Regarding the first question, the responses I received were highly satisfactory as the entirety of the audience answered yes to my advert being professional, which further indicates to me that my advert was successful. Regarding the second question, the responses I received showed me that the audience particularly liked the use of colour schemes, which shows the use of me changing the colour scheme worked for the better. The simplicity of the advert, which is an effective piece of feedback, as in the other survey I conducted I asked what would make a fashion advert successful and the majority answer I received was, the simplicity of the advert, which shows I was able to reinforce this convention brought to light by the audience. The poses and camera technique used, and the logos styling. Lastly regarding the last question, some improvements stated by the audience were changing the location of the title, from the corner to the center of the page, making the logo on the bottom corner bigger, the usage of brighter colours, increasing the sizing of the slogan and the top right image. From these pieces of feedback on improvement, if I were to go back and adjust some elements to this fashion advert, I would make sure I shift the location of the title to ensure the audience would easily see the title, the usage of brighter colours on the page, which I would make sure I would include to ensure the visuals of the page is fully visible to the best standard for the audience, making the logo slightly bigger would be essential as I would need to make sure the audience clearly sees the ownership of the advert, increasing the size of the slogan would be something I would do different as this is the selling point of the ad.